Street trader in trouble with council over claim he’s ‘failing to show up’

Salim Alami has been trading for 15-20 years and currently has the right to sell burgers, slushies and other refreshing soft drinks from a mobile van outside Clarks.

To be able to trade from a pitch, a trader needs a licence from Reading Borough Council.

Mr Alami was granted a street trading licence to sell burgers, loaded fries, jacket potatoes, slushies, lemonade and mango lassi in November last year, which runs out on October 31. 

But council licensing officer Robert Smalley has called for a review of the licence, claiming Mr Alami is failing to enact his consent. 

Mr Smalley wrote: “I submit this review application on behalf of the licensing department to address the failure of Mr Alami to avail himself of the street trading consent for the majority of a four and a half year period.

“It has been noted by a number of council officers that since 2020, Mr Alami has not been regularly trading from his pitch on Broad Street.”

He went on to state that between February and November 2023, Mr Alami failed to trade on at least 45 days.  

A previous council hearing took place that November after Mr Smalley threatened to revoke the licence over the claim that Mr Alami was failing to operate as a street trader. 

Mr Smalley wrote: “The failure of Mr Alami to avail himself of the consent issued to him results in a negative impact on Broad Street.

“Those visiting Broad Street are being denied the opportunity to shop at one of the limited designated street trading pitches in the town centre, leading to less options and variety.”

During the previous hearing, Mr Alami pleaded to councillors for his licence to be kept, arguing he faced significant delays in obtaining a slush-making machine to grow the business, which took from December 2021 to April 2023 to acquire due to bungled shipping arrangements.

At the time, councillors granted a renewal of his street trading licence. 

Mr Smalley is now pushing for Mr Alami to have his licence revoked so another trader can take over the pitch. 

Mr Alami used to sell leather goods, belts, scarves, sunglasses, gloves, hats and buckles from his patch before the coronavirus pandemic in 2020. 

On the changeable shopping habits in the town centre, he said: “I’d love for it [Broad Street] to be like it was 20 years ago, I’d be there seven days a week, to be honest.”

A decision on the review will be made by the council’s licensing applications sub-committee on Thursday, June 26. 

Reading Chronicle | Town Centre