The service – which is part of a larger trial – has launched from the Chalfont Way store, giving customers a choice of more than 300 Asda own-brand products and branded everyday items for speedy delivery, including: ready meals, fresh fruit and vegetables, beer, wine and spirits.
The service has been introduced to offer customers greater flexibility and access to a range of different meal solutions and essentials.
Customers can shop in the same way as they would when ordering from a restaurant via the Uber Eats app.
Once confirmed, the order is picked in-store by Asda colleagues before being collected and delivered by a courier using the Uber Eats app.
With no minimum basket size needed to place an order, customers can shop their favourite products for a convenient, contactless and cash-free delivery.
Simon Gregg, vice president of online grocery at Asda, said: “We’re pleased extend our rapid grocery delivery partnership with Uber Eats to customers in Reading.
“This gives customers near the store more choice in how they shop with us and offers yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.
“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”
Toussaint Wattinne, Uber Eats General Manager, said: “I am delighted to be partnering with Asda for our first major grocery partnership in the UK.
“Uber Eats is looking forward to making sure customers can quickly and conveniently order groceries and treats, and I know this partnership will offer even more choices for customers using the Uber Eats app.”
Richard Tyler, Store Manager at Asda Lower Earley, said: “I’m pleased that customers are now able to order groceries from the store for quick, convenient delivery via the Uber Eats app.”